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SAUCE PODCAST!! 5 Struggles Every Nigerian Upcoming Artistes Can Relate To (NO. 3 Is Very Painful)



To be an upcoming artiste in Nigeria is not easy. The struggle to get to the peak of the music career is real.

Like many other professions out there, being a musician also require so much effort and dedication when starting out.

Most big artistes in Nigeria’s music industry have also had to face some struggles in their careers before they hit a big break.

On this episode of Sauce Podcast, we highlight some major struggles many upcoming artistes in the music industry today can relate to with a view of encouraging them not to give up.

If you’re an upcoming artiste, this podcast and article should be a motivation for you.


Below Are 5 Struggles Every Nigerian Upcoming Artistes Can Relate To

1. No Money But Promotion Is Needed

Making money in Nigeria is hard and many upcoming artistes are out there with a bunch of talent but no money to promote their music content to as many people as possible.

The painful truth is, there is no free promotion anywhere in Nigeria’s music industry. So It’s a whole lot of struggle for average Nigerian upcoming artistes trying to promote songs without no money.

Baba help you boy na is the pity statement they approach PR’s and promotion companies with but in the real sense of it, in these hard times, everyone wants to make money.

Remember, the person you’re calling baba is not your father and you’re not his boy, so he is most likely not going to help but my advice is, you can still plan a result-oriented promotion with the little money you can raise from your side hustle and no matter how little the result you get is, appreciate it and see it as a step forward in your career.


2. The Struggle Of Getting Celebrities Attention

Many Nigerian upcoming artistes wake up every day wishing Olamide notice their craft and sign them.

Most upcoming artistes do covers, freestyles, and tag celebrities to them or even go as far as sending DMs to A-list artistes they wish could sign them.

It is always frustrating doing all these for years and still not getting noticed by A-list artistes.

No doubt, if you get engaged by any A-list artiste as a Nigerian upcoming, your chances to get blown up are high but you need to understand that it’s still not your time that’s why the celeb you’re always tagging and sending DMs to have not called you up yet.


3. Families And Friends Not Supporting Your Music

This is one is the most painful part of all. Imagine you doing music and wishing to become a superstar but your hommies are not just supporting what you’re doing.

If you’re experiencing this as an upcoming artiste, there are two things involved.

1. It’s either you’re not doing good music but it’s difficult for them to tell you the truth or

2. they just hate you for the fact that you’re talented and you could become a superstar one day.


If it’s the first one, be open to criticism about your music and work on yourself to improve.

If it’s the second one, then you need to go out of your close circle and get your music loved out of your home.

Once people like you outside and are supporting your music by reposting and vibing to it on social media, your hommies who hate you won’t have a choice other than to love you or do eye-service love at least.

4. Negative Comments

As an upcoming artiste, understand that part of the work hazard as a musician is negative comments, it’s now on you not to allow them to get into your head.


It’s a whole lot of struggles when you’re just coming up as an artiste and some people are just all out to condemn your works. It’s really heartbreaking.

But then, look at it from this angle, some people still come out and say Wizkid no sabi sing or Davido no sabi sing despite the fact that two guys have been relevant in the industry for years by making hits, topping charts and bagging awards.

Ignore negative comments, take note of constructive criticism and keep doing your thing. No matter the level you are at as a musician, negative comments must come.

5. Spending Money On Promotion And Yet No Result

Some upcoming artistes actually have the money to carry out any kind of promotion and they will drop the money only for them to look back at the end of the promotion and notice no tangible result.


The music business is highly risky, I have seen some artiste spend up to 10million on promotion and their level still didn’t change. It’s always frustrating.

If you have money to spend on promotion, ensure you’re engaging the right people with the right promotional plan to do it for you.

The End!!

All these are some of the struggles Nigerian upcoming artistes face but that doesn’t mean if you’re facing all these today, you won’t blow.


When your time is up to become a superstar in the music industry, no one can stop you.

Just keep pushing amidst the struggles and don’t give up, one day your dreams will definately come through.


What Other Struggles Do You Think Upcoming Artistes Face In The Music Industry?

Drop your comments



Nollywood Movie Star, Yul Edochie Offers To Help Homeless Veteran Actor, Aguba



Yul Edochie, the popular Nollywood actor, has offered to help a fellow Nollywood actor, Kenneth Jideofor, popularly known as Aguba, who is reportedly homeless.

Pictures of Aguba in a shabby environment trended on the internet on Monday as multiple reports noted that he was homeless at the moment.

Reacting to the news, Edochie said that Aguba should call out his account number and post it online so that contributions can be made for him.

He added that after this is done, Aguba will never lack again.


In a tweet on Monday, Edochie said that the matter was a small one and does not require “too much talk or time wasting.”

Edochie tweeted, “This one is a small matter. Me I don’t believe in too much talk or time wasting. Just get him to do a short video calling out his account details and post it online.

“We’ll do crowdfunding for him. He’ll never lack anything again.”

Sharing a screenshot of his tweet on his Instagram page, Edochie added, “Anyone who can reach Aguba, please do. This is a small matter.”

Aguba has starred in old Nollywood movies like Heavy Storm (2005) and Super Love (2003). He also has some appearances in recent movies.



View this post on Instagram


A post shared by Yul Edochie (@yuledochie)

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Fans Hail Burna Boy’s Afronation Performance



Indeed, the grand finale of the three-day Afronation festival that was held on Sunday night with an electrifying performance from grammy-winning Nigerian singer, Burna Boy.

Referred to as the world’s biggest Afrobeats festival, this year’s event which was held in Portugal began on Friday night with Davido as the headliner.

Superstar Wizkid headlined the second day of the event, where he declared his love for Davido and Burna Boy.

Following Burna Boy’s performance at the finale, fans have celebrated the singer for his musical prowess and electrifying performance.


Praises for Burna Boy

Basketball star, Giannis Antetokounmpo, who shared a clip of the performance on his Instagram story said, “He’s the GOAT (Greatest of all times) Carry on, fellas.”

Fans on Twitter noted that Burna Boy gave an impressive performance to end the show, adding that the shoe organisers saved the best for last.

A fan @ritascuriousity, said, “Burna Boy was such a great ending to Afronation Portugal 2022. The energy was burning!”

Another fan, @benny7gang tweeted, “Burna Boy closes Afronation with a big bang as he performs ‘Last Last’ live. They saved the best for the last! he’s obviously the HIGHLIGHT!”


“You can’t complain about the sound when you are the sound. Burna Boy shut down Afronation,” @CallMeKhalipha noted.

Nigerian singers, Rema and Omah Lay, who performed on the first day of the event had complained about the sound setup of the show.

The duo was referring to a backlash from an attendee who knocked the singers after she claimed that she didn’t hear them sing during their performances.

Rema had noted that the sound was “bad” during his performance, as he faulted the organisers for not providing adequate sound system at the event.

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I Regret Not Signing Patoranking And Teni – Soso Soberekon Opens Up



Soso Soberekon, the Nigerian music producer and talent manager, has revealed that he regrets not signing popular music faves, Patoranking and Teni into his record label.

He stated this during a question and answer session on his Instagram on Sunday night.

When asked what his biggest regret was, Soberekon said;

“Why I didn’t sign Patoranking & Teni when I had the chance to, especially Patoranking, he was taking okada from Ikorodu/Ebute Meta to meet me several times with his demo CD.

“Begging me to sign him, but I couldn’t sign him then, but later signed someone else that Patoranking is 100 times bigger than today” he responded.


Patoranking whose real name is Patrick Nnaemeka Okorie, is now signed to his own record label “Amari Musiq” and has a distribution deal with VP Records in New York.

While Teniola Apata, the billionaire crooner, is signed Dr. Dolor Entertainment.

She had since 2017 dropped three studio albums and one EP.

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Marriage Is A Scam, I’m Not Getting Married – BBNaija Star, Maria Speaks



The former housemate of the Big Brother Naija (BBNaija) reality show, Maria Chike, says she is not getting married.

The 28-year-old reality TV star spoke of her relationship life in a Twitter post on Sunday.

Maria said she does not want to get married because marriage is a scam.

She, however, admitted that she would like to have children when she is ready.


Maria responded to a fan on Twitter who called on the reality TV star’s lover identified as Kelvin to propose to her.

The fan — with Twitter handle @chikesquad — teased that when Kelvin proposes to Maria, the ICU in hospitals would be overwhelmed.

“Kelvin should just propose if he has not done that yet. ICUs will flood,” the fan tweeted.

In response, Maria wrote: “I don’t want to get married though. That’s the truth! Marriage is a scam. I do want babies soon though when I am ready.”


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