Spotify: This sounds cool, right? Anyways, don’t be deceived as this also requires you to do your assignments very well.
Before I show you this little known secret, I need to tell you why you need to channel your energy to this side of the game.
Recall, on October 4, 2021, Facebook, Instagram, and WhatsApp shut down globally for a few hours.
And this sad event resulted in the loss of business profits that was estimated to be in millions of dollars.
According to research, that wasn’t the first time such an unfortunate event would happen.
Now, connecting this to the music streaming platforms such as Spotify, Apple Music, Deezer, Tidal, etc.
We could possibly experience the same thing here as well in the future if care is not taken.
And this is why you have to secure your future as an artist.
Speaking of this, John Obidi, the founder of Headstart Africa said: “Don’t build your house on rented land.”
See, this is why I don’t want you to rely absolutely on these streaming platforms.
Without further ado, this little known secret of getting non-stop credit alerts without Spotify and the likes is simply having your own music website.
Yes, you need a music website as an artist who wants to secure his future in this music industry.
Let’s face the fact: Spotify, Apple Music, etc are rented land as you have no control whatsoever over their policies.
And trust me when I say that the algorithms and payment per stream of these platforms would keep growing wild and crazy as time ticks.
And do you know those who will suffer this most in the industreet? Upcoming-independent artists!
Ask these incredible industry experts: Alkhemist, Daniel Scott, Teepsoul and Paddy the Music Guru, they will tell you the importance of having a music website.
When I asked Paddy the Music Guru (a music business consultant) what he thinks about an artist having his website, this is what he has to say:
“It helps them track and collect data from their fans. Also, it helps with retargeting on social media and creates the brand trust and packaging.”
Wait a minute, I am not saying putting your songs on streaming platforms is a bad idea.
All I am trying to tell you is that there is no problem if you double date by having the likes of Spotify, Apple Music and your own music website.
Honestly, having a music website as an artist makes you look professional.
And it earns you the respect you deserve in the music industry.
Also, it makes it easier for you to sell your music and merch directly to your fans without any middlemen.
And it is an awesome way of building your mailing list to have access to your fans anytime and any day.
More so, you don’t have to worry about fans not seeing your music as you can’t be cheated by algorithms on your platform.
Now, this is the sweetest part: imagine you put a price tag of just N150 on each of your songs on your website.
And you have, let’s say 500 loyal fans to buy your song.
If you calculate it, you will be having N75,000 smiling in your account just from a single song.
However, you could make your fans pay for subscriptions to have exclusive access to your singles, EPs and albums per month or yearly.
Do you love that? This is what you enjoy when you have absolute control over your platform; you do whatever you like with it.
Anyways, as everything sounds good so far, to be honest with you; you need a strong fan base to make this a huge success.
And this is why you need to learn how to find and get your buying audience.
As I will keep telling you, a copy of my amazing ebook, Shine Like A Superstar, gets you covered on how to attract your fans.
Finally, you are in for less competition when you have your website, and you get to make non-stop credit alerts if you play your cards very well.
If you love what you just read now, don’t forget to share this content with other artists out there.
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